ANAX Developments Brings ELLE's First-Ever Residential Project to the Middle East

ANAX Developments Brings ELLE's First-Ever Residential Project to the Middle East

What if your home felt like walking into a fashion magazine?

That's exactly what ANAX Developments is building. In partnership with ELLE, the iconic fashion and lifestyle brand, we're proud to bring ELLE Residences Dubai Islands to life. This is ELLE's first-ever residential project in the Middle East, and only their second in the world.

It's not just a building. It's a statement.

The Signing That Sealed It

It started with a handshake. On one side, Satish Sanpal, Chairman of ANAX Holding. On the other, François Coruzzi, CEO of ELLE International Licenses. The two came together with one mission: to create a space that combines global fashion with modern living.

This partnership is more than just exciting for us. It's personal. ELLE could have chosen anyone. But they chose ANAX. That trust means something. It proves that our work speaks louder than words.

Why Dubai Islands?

Dubai isn't short on beautiful buildings. But people today want more than nice views and big balconies. They want homes that feel alive. Homes that feel like them.

That's why Dubai Islands made perfect sense. It's surrounded by water, connected to culture, and gives you space to breathe. You get the quiet you crave, without being cut off from the city.

It's the kind of place that lets ELLE's signature style shine.

Paris Vibes, Dubai Energy

Let's talk design. This project isn't about copying what's trendy. It's about creating something that lasts.

We've brought in The One Atelier, the team behind homes for Dolce & Gabbana, Fendi Casa, and more. Alongside them is ARQUINAUT, the creative minds that helped shape ELLE's first-ever residential concept in Miami.

Together, they're creating something fresh. Something that blends the elegance of Paris with the bold rhythm of Dubai. Think clean lines, smart layouts, natural light, and details that feel intentional, not forced.

“This is a rare chance to create a space that feels emotional and global at the same time,” said Michele Galli, CEO of The One Atelier.

This Is What ANAX Stands For

We don't just put up walls and windows. We shape how people live. With ELLE Residences, we're building homes that breathe style, joy, and purpose into everyday life.

Our approach is rooted in one thing: care. From smart wellness zones to vibrant social spaces, every detail is about helping people feel more connected. More at ease. More themselves.

We've always believed that luxury should feel human. And this project is proof.

The Bigger Picture

Handling global marketing for this launch is PIXL Global, a full-service agency known for turning real estate into stories that move people. With reach across the Middle East, UK, and US, they're helping us take this project to the world stage.

“It's a rare and rewarding partnership,” says Imran Khan, CEO of PIXL. “Two brands with integrity, creativity, and the ability to deliver something truly different.”

Something Different: The Face of ANAX

This project needed a face. So we decided to find one.

We launched the Face of ANAX Model Hunt to discover someone who could represent the soul of this project. Someone real. Someone bold. The winner will become part of the campaign leading up to our official launch of ELLE Residences.

It's not just marketing. It's about showing that real people are always at the center of what we do.

What Comes Next

This isn't just a step forward for ANAX. It's a new way of thinking about home.

ELLE Residences Dubai Islands will be remembered not just for how it looked, but for how it made people feel. Calm. Confident. Inspired.

We're not building a trend. We're building a future people can live in.

So when someone asks what it means to live with style, they won't have to imagine it.

They'll just have to come home.